It is week 3, preparing my portfolio. This is the third piece that I would like to incorporate into my portfolio. The client, CSU Water Center, wanted a logo created. Since it was created for CSU (Colorado State University) there are certain design restrictions. For example, the text had to be one of these typefaces: Arial, Helvetica, Minion, or Garamond. In addition, the logo colors had to be from the CSU color pallet. Most of the CSU pallet consists of green, black, yellow, purple, and blue. The client also stated that she wanted something creative and “outside the box”. She did not want a typical water drop or a water ripple as a logo. She wanted something more creative than the obvious. These are the elements that the client wanted in the logo. First, I decided to use an abstract approach to this logo. I did multiple thumbnails and came up the concept of an abstract looking find in a wave of water. I wanted to make the logo abstract because it is not typical. Also, it is different than most typical water logos. Also, I wanted to make it abstract because I feel like when it is viewed it keeps the audience’s attention. The audience stares at the logo trying to decipher the meaning of it rather than just staring at it for a few seconds. The typeface I used was Arial. It was one of the type faces that was a CSU requirement. The colors I chose for the logo is lime green, light blue, dark blue, and black. I chose these colors, from the require CSU color palette, because the colors reminded me colors found in nature. The green represents plants and life. The blue symbolizes the different shades of blue that are seen in water. I wanted to use brighter colors so the logo pops out and instantly attracts the viewers’ eyes. My main goal for this logo design was to make a logo that was different and innovative. I wanted the logo to be something that people would stare about for minutes rather than quickly glancing at it. Below is a colored version, a gray scale version, and a inverted version. I wanted to show the client what the logo would look like in a gray scale.
In addition, the CSU Water Center wanted a magazine cover created for their newsletter. Once again the type face had to be Arial, Helvetica, Minion, or Garamond. I chose Arial as the typeface. Also, the CSU logo had to be on the magazine along with the title “The Current”. My logo, from above, had to be presented on it too. I chose a photograph as the image of the magazine cover. I took the photograph myself at a near by lake. I chose this photograph because it has a lot on contrast and grabs the audience’s attention. In addition, it shows different states of water such as snow, ice, and water. As for the title, I decided to make it “black” style. It is a form of bold. I wanted the title to be the main text that’s why I made it so bold. Also, I “The” sideways along the “C” in the word “Current”. I did this because it made the title more interesting and less dull. If “The” was typed on the same line as “Current” and the both formed a horizontal line, then the title would be less appealing. There were no article titles, so I incorporated my own. For this magazine cover, I wanted to use my own photography and wanted the audience to stare at it for a long period of time. The point of a cover is to grab people’s attention. I feel like the cover I did definitely grabs people’s attention. Also, I wanted to show an abstract image, just like my approach to the logo I design. That was my main goal for this design piece.